Executive DBA Program Corporate Branding
PRESENTATION OF THE EXECUTIVE DBA PROGRAM "CORPORATE BRANDING"
Issued documents
International diplomas: DBA Corporate Branding
Issuing Organizations: Singapore academy of Corporate management, Singapore and
British Business Academy Research & Teaching International, UK
(as an educational franchise owner).
Qualification Certificate of the European Economic Committee, with an assessment of competencies and an extract from the register of European managers;
Certificate of Authorship of the International Research Institute of Management Problems, of the authorship of a unique research / project.
Training conditions and cost
Form of training: Distance, Research.
Duration of study on the program: 3 semesters / 9 calendar months.
Number of qualifying exams: 8.
Final work: Dissertation Doctor of Business Administration.
Unique program, certified and accredited
The program presents the branding logic, which allows the branding object to receive an effective communication system and criteria for assessing the effectiveness of business promotion. Branding should begin with formalizing the strategy and / or strategic ambition of the branding object, defining the uniqueness of the brand and its USP. The emphasis is made on the methods of analyzing the peculiarities of the perception of sign systems and the diagnosis of their integrity, gaps in perception and contradictions. The communication system is a set of communicative projections, while for the successful and required image formation, it is necessary to have predictable controllability of the communication system. You will get acquainted with the international branding methodology, the peculiarities of the concepts of "brand product", "brand essence", "brand personality", you will learn what role business processing and ideology play in brand modeling, as well as what is the functional meaning of the brand model. Of particular interest to doctoral students are the methodologies devoted to real branding / rebranding practices, their tools and procedures, as well as the section of the course on integrated brand communications. Here, based on the works of the classics of the theory of marketing and branding and on world practical achievements, we will consider brand communications as part of the investment process that directly affects the capitalization of the brand and the business as a whole. The final, but very important section of the doctoral course is devoted to corporate culture and its relationship with brand culture. The course examines the different types of brand cultures and examines the meaning and functions of corporate culture for the successful implementation and life of a brand.
The target audience
Leaders responsible for organizing and developing business lines
Product development and product line managers
Owners and managers of small, medium and large businesses
Heads of departments and offices of regional ministries
Enrollment of doctoral students and terms of study
Beginning of training: monthly from the 1st day of the month.
Duration of study on the program is 9 months (3 semesters).
At the disposal of the doctoral student
Access to course materials in Russian and English in digital format through a personal account;
Remote consultations of a personal tutor throughout the entire period of study, assistance in organizing the process of writing a dissertation work;
Access to the electronic library of the academy;
Access to passing the qualifying exam (in electronic form);
Access to the closed sections of the academy's video channel on YouTube.
Tuition fees and registration of tuition
Full Tuition Fee 28,000 GBP
Grant Tuition Fee 6,300 GBP
(issued through MNIIPU or personally, through representatives of the academy).
For more information and assistance in filling out an application for a doctoral study in business - call the contact numbers indicated on the website.
TOPICS OF GRADUATION WORKS HAVING A PRIORITY IN THE DISTRIBUTION OF GRANTS
1. Creation of a brand concept for specialized industry * production networks in different regions * of the world (* - specify the specification when choosing a topic).
2. Creation of a brand concept for specialized intersectoral * retail chains in various regions * of the world (* - specify the specification when choosing a topic).
3. Brand management of an innovation-oriented international company.
4. Branding as an integrated strategic management tool.
5. Branding as a tool for implementing the strategy of shared vision of stakeholders on the example of the BRICS region.
6. Formation of the brand concept as a way of modeling a new reality in a Russian / international company.
7. The concept of strategic brand positioning as a management mechanism and criteria for strategic transformation.
8. Branding as a concept of shared vision and expectations of stakeholders on the example of a Russian / international company.
9. Subsystems of the region's brand as the basis for the integration innovative management mechanisms.
10. Creation of a brand concept for specialized industry * production networks in various regions * of the world (* - specify the specification when choosing a topic).
11. Creation of a brand concept for specialized intersectoral * retail chains in various regions * of the world (* - specify the specification when choosing a topic).
12. Brand management of an innovation-oriented international company.